Prove event ROI to the board — every quarter.
You sign off on AED 200K–1M in event spend per year, but the post-event reports come back with badge scans, not pipeline. The CFO asks for ROI and your team scrambles to manually stitch CRM data to event names.
B2Dubai ties every event back to revenue. Upload your CRM target accounts, see which of them attend each event, watch their demo-intent activity, and surface pipeline influenced — not just sessions attended.
What you get
ICP overlap scoring
Every event scored against your target list. Top of list = best ROI.
Demo-intent signals
Catch accounts running active demo campaigns this week, not last quarter.
Pipeline forecasting
Estimate pipeline from each event using historical conversion + audience size.
Outbound timing
See when your target accounts register. Trigger SDR outreach the same day.
“Before B2Dubai, our board viewed GITEX as an expensive branding exercise. Now, we demonstrate 4.2M AED in influenced pipeline within 60 days of the show.”
Nadia Al-Mansoor
VP Marketing, MENA Cloud Solutions